NAILS Magazine - October 2015
The professional nail industry's top magazine, with features on salon business, nail art, practical techniques, Signature Services, salon profiles, new products, and working safely. Plus, in every issue we feature business-building tips, nail art how-tos, manufacturers' step by steps, and in-depth health stories.
FEATURES IN THIS ISSUE:
Mining Online Reviews for Ways to Improve
There's more to online reviews than just a star rating. Studying customer comments can help you determine what you're doing right and, more importantly, what areas you should focus on for improvement.
Faces of Breast Cancer
In recognition of Breast Cancer Awareness Month, we reached out to some courageous nail techs who have braved breast cancer and asked that they share their stories.
Tailoring Your Tools
Customizing your implements for who you are and how you work can improve the quality of your services, your efficiency, and sometimes even your work enjoyment! We've put together a few tool kits designed to suit nail techs who don't always fit the mold.
Dealing With Difficult Clients
Everyone has that one client who is demanding, rude, disrespectful, or perpetually late. We'll give you four techniques to soothe the situation rather than seethe on the inside.
Wine, beer, tequila and even bourbon are trending as unique ingredients for premium manicures and pedicures. The next big thing may be just a splash away.
Step-by-steps from Gehwol and Orly.
Step-by-steps for a Warrior Pedicure and a Raspberry Smoothie Spa Manicure.
Bling for Breast Cancer Awareness
Nail tech Courtenay Jackson offers a tutorial for a breast cancer awareness design that inspires courage and strength.
Nail Art Studio
Step-by-steps on new nail art designs.
Boutique: Costume Helpers
As Halloween approaches, provide your clients with temporary solutions for the one day of the year they can transform into their alter ego -- whether creepy or sweet. These frightfully chic items will help them cause a stir.
Do you have a no-child policy in your salon?
Branding You - 4 Steps to Developing Your Personal Brand
We live in the age of the entrepreneur, where you are no longer an individual - you are a company! Everything you do - or don't do - communicates the value of your personal brand.
Salon Profile: Be Part of the Scene at Polished Nail Bar
Refined is the word that comes to mind upon entering the minimalistic and ultra-trendy Polished Nail Bar. Owners Sonny Kim and Haley Tran are veteran nail technicians who have made a name for themselves in Charlotte, N.C. as a rssult of their innovative approach to doing nails.
Something to Talk About: Athlete's Foot
A Day in the Life of a Nail Expert
Healthy Vein Disease
Performing nail services requires you to sit all day, and staying in one position too long is one of the risk factors for developing vein diseases, such as varicose veins. Age, diet, weight, and other factors also play into the odds. Learn to identify your risk factors, and identify and treat these unsightly and sometimes painful veins.
IN EVERY ISSUE
On My Mind Reader Nail Art
We Hear You Product Spotlight
Nails File Get the Look
Freebies & Giveaways Deal Sheet
On the Road My Other Life