NAILS Magazine - October 2012

The professional nail industry's top magazine, with monthly columns on salon business, nail art, techniques, new products, clientele building, and working safely.

8 Lessons in Beauty Retail to Bet On

Back from a trip to Las Vegas, NAILS’ managing editor brings you advice on stocking your salon’s shelves, maximizing your space, and how to entice customers to buy.

Five Things You Know But Are Ignoring

Do you ever know which way you’re supposed to go, but keep hoping to find an alternate — and easier — route? Learn how to stay on course from techs who have been down this road before.

Cultivating Ideal Clients

Is it really possible to have your ideal client sitting in your chair consistently? The answer is a resounding yes. You can choose your own clients, while turning your existing clients into your ideal.     

Rules to Live By

“The five rules that I live by whether it be a day of business or a day of pleasure seem to work best when combined with a life based on human integrity,” says Lance Lehne, owner of Lucca Nail Spa in Ocean Shores, Wash., and author of The Nail Tech’s Survival Guide: The 10 Step Handbook to Becoming a Million Dollar Nail Technician.

Polish Is Big Money

Consumers are spending like crazy on polish — are you getting your fair share of this growing market?

Halloween Nail Art, including step by step instructions

Breast Cancer Awareness Nail Art

Strength in Nails: With October being breast cancer awareness month, Thao Nguyen, an educator for Hand & Nail Harmony, came up with this simple yet emotive design focused around the iconic pink ribbon logo.

Under the Microscope: Onychorrhexis

Onychorrhexis describes the thinning and longitudinal ridging that often accompanies brittle nails.


NAILS Magazine - October 2012