FEATURES IN THIS ISSUE:
Cover Tech Contest 2016: A Study in Contrast
Once again, NAILS' readers have spoken, and this year you selected Moscow-based nail tech Anastasia Luksha's bold but simple design for our cover. Our congratulations and thanks go out to Luksha and the other 11 finalists. After viewing their incredibly imaginative and varied designs, we're glad that selecting the winner was your job, not ours.
2016 Trend Forecast
2015 saw a rise in geode nails, the resurgence of the aquarium technique, and wine-hued Marsala was dubbed the Color of the Year. So where does the industry go from here? We spoke with experts, did some research, and dreamed up a few designs of our own to give you a jump on the next big thing in nails.
Just in time for your healthy New Year's resoultions, we've compiled a list of some of our favorite tools and products to help you stay healthy, fit, and fabulous on the job.
Shadowing Her Shoes: Nail Techs Trade Spaces
Two brave nail techs visited each other's salon and walked through one another's work day to find out what it's like to mind someone else's business.
The 10 Worst Things a Nail Tech Can Do
Whether a result of inexperience or bad habits, these 10 troubles tend to consistently trip up techs. Can you honestly say you have never committed any of these major missteps?
Step-by-steps from Vetro and Gelibility.
Step-by-steps for an Apple Cider Pedicure and a Chocolate Charlie Meets Peppermint Pattie Pedicure.
Embossed Snowflake Nail Art
From runway to real way, nail tech John C. Nguyen offers a tutorial for a fashionable winter look.
Nail Art Studio
Step-by-steps on new nail art designs.
Salon Furniture 3.0
Nail techs are buying supplies online, but what about big-ticket items like pedicure thrones, nail care stations, and drying tables? What the forward-thinking retailers are doing to bring value to the digital shopper.
Boutique: Thirst Quenchers
You provide high-quality nail services to your clients - why not provide high-quality beverages as well? Display these drinks on your retail shelves for the client who might want some mid-appointment refreshment or a convenient drink to pick up on her way out.
How do you deal with clients who tip poorly or not at all? Do you give them a different level of service? Why or why not?
5 Ways Your Local College Can Help Your Business
Community colleges are an underutilized asset that can help bolster your salon's professional image and increase profitability. Locate the small business or continuing education department on your local campus's website to begin taking advantage of all they have to offer.
Salon Profile: Feel at Home and Relax at Bed of Nails Nail Bar
Candice Idehen didn't just want to build a successful business, she wanted to build a community of women, children, and men in her Harlem neighborhood who enjoy treating themselves to the services nail salons have to offer.
Something to Talk About: Wearing a Mask
A Day in the Life of a Nail Expert
In this month's column, Dr. Stern discusses the changes that take place in the nails as we age, including an increase in ridging, thickening, yellowing and onycholysis.
IN EVERY ISSUE
On My Mind Reader Nail Art
We Hear You Product Spotlight
Nails File Get the Look
Freebies & Giveaways Deal Sheet
On the Road My Other Life