NAILS Magazine - September 2016

The professional nail industry's top magazine, with features on salon business, nail art, practical techniques, Signature Services, salon profiles, new products, and working safely. Plus, in every issue we feature business-building tips, nail art how-tos, manufacturers' step by steps, and in-depth health stories.

FEATURES IN THIS ISSUE:

Color Therapy (COVER STORY)

What do you see when you study the next pages filled with mysterious polish blots?  Don't worry if these Rorschach-like shapes look familiar -- they could be critical to your clients' mental well-being.  Relax on the couch and test your response to the season's polish palette as we explore the fascinating connection between the psyche and color.

Meet the Season Four Contestants

These 12 nail artists represent the best of the best in the industry.  This month, they will compete against each other for a shot at the ultimate title.  Which one of these 12 will be named NAILS Next Top Nail Artist?

How to Train a Newbie

Every successful salon owner faces the challenge of a new hire.  How do you get the technical and business skilss of a newbie to match her excitement and potential?

Ways to Play with Pigments

Whether you are seeking the Holy Grail of a mirror-like finish or simply experimenting with creating custom colors, here are six techniques that will launch you deeper into the wild and wonderful world of cosmetic-grade pigment mania -- and help you charge more for your services while you're at it.

Demos

Step-by-steps from Christrio and Purjoi

Signature Services

Step-by-steps for a a Tickled Pink Spa Pedicure.

Up in Smoke

Nail tech Paige Roy demonstrates how to execute a smoky effect on nails using gel.

Nail Art Studio

Step-by-steps on new nail art designs.

Nail Trends From the Fall/Winter 2016 Fashion Week Runways

NAILS was on the ground in New York City this past February to capture the nail trends as they were created backstage.

Boutique: Rings

Rings are the perfect finishing touch to a manicure, drawing the eye directly to your handiwork.  These fun and unique pieces are sure to make your retail display shine a little brighter.

Crowdsourcing

If you could open a nail salon anywhere in the world, where would you open your salon and why?

Get Your Share of Back-to-School Spending

Back-to-school promotions and products are not just for school-age kids and their teachers.  Make the most of the season by creating a back-to-school campaign that incorporates services, special events, and retail products.

Salon Profile: Custom Treatments Cater to All Clients at Teres: A Nail Bar

At Teres: A Nail Bar, wellness -- and time well spent -- is the name of the game.  This neighborhood salon is all about service, with customized treatments designed to meet any client's needs.

Something to Talk About: Habit Tic

A "habit tic" is the result of a client's unconscious nervous habit.  Learn how you can offer a solution to this curable condition.

Healthy Tech Q & A: Anne VanSpronsen

After experiencing fertility issues, Anne VanSpronsen was diagnosed with PCOS and told she must lose weight if she hoped to start a family one day.  Read on to discover how this determined nail tech has reclaimed her hope and her health.

How Moisturizers Work

We rely on lotions and creams to keep our skin soft, smooth, and supple, but what's the science behind them?

IN EVERY ISSUE

On My Mind                      Product Spotlight                               

We Hear You                    Get the Look                   

Nails File                          Deal Sheet                       

Freebies & Giveaways        My Other Life                   

On the Road                                             

Reader Nail Art

NAILS Magazine - September 2016
$15.00