NAILS Magazine - September 2012

You’ll purr for these realistic animal prints featured on our cover, plus several more. Plus, how does the climate affect nails? You might be surprised to learn just how much. We have a handout to give to clients explaining why you use professional products. Plus, in every issue we feature business-building tips, nail art how-tos, manufacturers' step by steps, and in-depth health stories.

FEATURES IN THIS ISSUE:

On the Prowl

Animal prints have come roaring back onto the fashion runways and into our lives. We used this season’s wild new nail polish colors to show off the animals on the prowl.

Extreme Nailing

Does our environment change how we do nails? Do techs living in climates where it dips into double digits below zero work differently than techs who live where it’s nearly 100 degrees with 80% humidity?

Making the Grade

All too often, cosmetology schools in the U.S. aren’t putting their best foot forward when it comes to educating future nail technicians. For nail schools to get all A’s when it comes to training students for the real salon world, we need more dedicated nail instructors, increased hours, and a commitment to more than just the state board exam.

Bet Big, Win Big: Allison Baker Lands Top Spot on Top 25 List

After dabbling in competitions for years, nail tech Allison Baker started this year out with gusto by keeping her competition schedule full and her product applications perfect. Her hard work paid off, landing her the #1 spot on this year’s Top 25 list above a group of very talented and competitive nail techs.

Why I Use Professional Products: A Handout for Clients

As a professional, you choose products you believe deliver the best results. Because of your careful selection, clients recognize something different about their nails when they come to you instead of doing their nails at home. Do you ever take the time to educate clients about the benefits they receive from the products? Use this handout to explain the why of your product choices.

Step-by-steps from Light Elegance and Mash Nails

Signature Services: a Moroccan Mud Pedicure and a Coconut Cream Manicure

Best. Surprise. Ever.    

Veteran tech John Hauk drops in on student blogger Starr Rooks after hearing that meeting him was one of her professional goals.

The Rhinestone Center    

Kai Keach, owner of Kai’s Kottage in Titusville, Fla., is a loyal user of Bio Sculpture Gel products and has become known for her elegant manicures with a single rhinestone placed at the focal point of the design.

Nail Trends from the Fall 2012 Fashion Week Runways    

On the New York Fashion Week runways, juicy stone fruit colors from cherry red to plum purple reigned on nails. Custom colors and custom nail art — to complement the fabrics — were also popular, as were tasteful nude shades.

Reader to Reader: Do you give preference to stocking your salon’s retail boutique with items that are made in the U.S.A. (or in your native country, if you aren’t in the U.S.)?

Under the Microscope: Alopecia Areata

Alopecia areata is a highly unpredictable autoimmune skin disease resulting in hair loss. In rare instances, it affects the nails.

 

NAILS Magazine - September 2012
$15.00