NAILS Magazine - September 2010
The professional nail industry's top magazine, with features on salon business, nail art, practical techniques, Signature Services, salon profiles, new products, and working safely. Plus, in every issue we feature business-building tips, nail art how-tos, manufacturers' step by steps, and in-depth health stories.
FEATURES IN THIS ISSUE:
Back to School
Nothing quite rings in the fall season like the toll of school bells indicating that class is back in session. So pull out your trusty highlighter and be sure to take notes during this lesson on the new fall colors. With reds, blues, purples, and grays all on the syllabus, you’ll want to keep these polishes on your supply list until at least winter break.
Take Care of Your E-File and it Will Take Care of You
E-files are the workhorses of nails salons. Techs put them through rigorous daily schedules to keep appointment books well-packed and though manufacturer maintenance is a must, here’s how you can keep your s preserved in the salon and humming over nails year after year.
Catch the Momentum
With social networking manufacturer’s advertising and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are your poised to harness the power of the consumer press the next time there’s big news in our industry?
A Video Can Make Your Salon a Star
For many potential clients, the Internet is their first stop in the search for salons. While a salon menu, contact information, and great pictures of your salon (and even your nails) are a necessity, a snazzy, snappy promo video can really help set your salon apart from the rest.
Signature Services: a Cookies & Cream Manicure
All the Marbles
Nail tech Andrea Stacey shares her technique for marbleizing with colored acrylic.
Step-by-steps from Star Nail and CND.
It’s a Three-peat!
Meet some of this year’s top-ranked nail competitors – including three-time winner Lyon Lammers – and learn what makes them tick.
All That Glitters…
Stephani Russo of Salon Kukata in Upland, Calif., shows how she does one of her popular Rainbow Body Skin Art designs.
Fall 2010 Nail Trends for the Fashion Week Runways
Greige variations of the moon manicure and gritty textured nails were the hot nail looks on the runways at New York Fall Fashion Week, which took place last spring.
The Right Brush
With the proper brush, a tech can create everything from thin detailed lines, to color-blended shadows, and even elaborate flowers. Here’s a guide to help you choose the right brush for your special designs.
Boutique: Personal Facial Cleansing Systems
Handheld facial cleansing systems allow a quick and convenient way to get in-home skin rejuvenating treatments.
Reader to Reader: What’s the best way to find a new job in the beauty industry?
Salon Profile: Pro nail tech and wellness expert Maisie Dunbar moved from her old salon to the new, renamed Maisie Dunbar’s Spa Lounge, helping perpetuate her name as a brand.
Ask the Manicurist
“The Manicurist” has made several notable appearances in NAILS. Her goal remains, as always, to connect the thinking and behavior of errant clients and set them on the correct path.