NAILS Magazine - November 2015

The professional nail industry's top magazine, with features on salon business, nail art, practical techniques, Signature Services, salon profiles, new products, and working safely. Plus, in every issue we feature business-building tips, nail art how-tos, manufacturers' step by steps, and in-depth health stories.

FEATURES IN THIS ISSUE:

Twinkling Tips LED-Powered Nail Art

This season, encapsulate LTD light nail appliques to create festive, luminous manicures.

Body Language: Read Your Clients Like a Book

What are your clients and employees saying without words?  Learning to read body language can help you manage employees and create happy returning clients.

Special Section: Your Guide to Holiday Retail Success

Did you know that increasing your retail sales could result in hundreds or even thousands of dollars in extra income each year?  Nail polish, hand care products, and even beauty accessories are the perfect complement to nail services, and your clients will appreciate such a convenient way to shop, especially at this time of year.  Make an early resolution to improve your annual income.  We've got the tools right here.

   Guide to Getting Paid in the Mobile Age

We all took note when the Square card reader burst onto the scene a few years ago, allowing you to swipe your clients' credit cards using your smartphone.  These days Square has a whole host of competitors.  These mobile apps provide ease and convenience for both you and your clients.

   6 Retail Numbers you Need to Know

At no time of the year are your retail sales efforts more important than during the holiday season.  Understanding key numbers is the first step to boosting retail profits.  While the calculations are pretty straightforward, they can give powerful insights into your most effective retail strategies.

   Holiday Cheer With Nail Care Gear

Save your clients time and earn some extra income this winter by filling your shelves with nail-friendly stocking stuffers.

Demos

Step-by-steps from En Vogue..

Signature Services

Step-by-steps for a Cranberry Bliss Pedicure and a Pumpkin Spice Treatment Manicure.

Behind the Scenes

Find out how to do the nails that are on this month's cover.

Aquarium Nails for the Holidays

Nail tech Tony Ly offers a tutorial for a liquid-infused nail enhancement with a winter-inspired twist.

Nail Art Studio

Step-by-steps on new nail art designs.

Cottage Industry

Housed in vintage bungalows and cottages, these unique salons thrive as cozy idylls where clients are peacefully pampered.

Boutique: Scarves

As the year closes out and winter comes into full swing, clients will need to bundle up for a trip to the salon.  Keep them warm and in style with scarves in an array of colors and patterns that complement their nails.

Crowdsourcing -

Do you encourage your male clients to wear polish (clear or color)?  Why or why not?

10 Ways to Count to 10: Customer Service With a Smile

You can maintain your calm even when your clients seem to be doing their best to throw you off your game.  Here are 10 ways to destress and continue giving amazing customer service.

Salon Profile: It's All About Nail Art at I Scream Nails

Unique to its core, Australia's I Scream Nails serves up beautiful nail art amidst brilliant jewel-toned graphics with the sweet theme of frozen treats.  The concept behind this eclectic manicure studio was carefully crafted by co-owners and life partners, Celia Cecchi and Ben Johnson.

Something to Talk About: Warts

What's New in Salon Disinfection

The year in review for new laws, new trends, new products....and why the word "sanitation" is all wrong.

Healthy Living: Osteoarthritis

Osteoarthritis is often referred to as a "wear-and-tear" disease, and because of the repetitive nature of the work, nail techs are at risk to develop this form of arthritis.  Spot the symptoms and learn ways to prevent and treat this painful condition.

IN EVERY ISSUE

On My Mind                      Ad Index                                  

We Hear You                    Product Spotlight                      

Nails File                          Get the Look                       

Freebies & Giveaways         Deal Sheet                    

On the Road                     My Other Life                        

Reader Nail Art

NAILS Magazine - November 2015
$15.00
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The professional nail industry's top magazine, with features on salon business, nail art, practical techniques, Signature Services, salon profiles, new products, and working safely. Plus, in every issue we feature business-building tips, nail art how-tos, manufacturers' step by steps, and in-depth health stories.
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