NAILS Magazine - May 2015

The professional nail industry's top magazine, with features on salon business, nail art, practical techniques, Signature Services, salon profiles, new products, and working safely. Plus, in every issue we feature business-building tips, nail art how-tos, manufacturers' step by steps, and in-depth health stories.

FEATURES IN THIS ISSUE:

If She Likes This...Have Her Try This

Looking for ways to help your client switch it up and try something new?  An easy way is to make suggestions based on what she already likes.  Here are a few popular services along with alternate or complementary ones that she just might make a permanent part of her routine -- and will add more money to your bottom line.

Like Mother, Like Daughter

It's not uncommon for nail technicians to have a family member who also shares the same trade.  For several of these nail techs, they remember a part of their childhood spent in salons.  Whether they initially planned on another profession or knew right away they would follow in their mother's footsteps, these women share how their mothers played a specific role in finding their way into the nail industry.

Stock Up to Up the Ante: Here's What's Hot in Nail Art

The time is now to amp up your services and off in-demand nail art designs to rake in the cash.  To do so, you need the hottest products.

One Look, Three Ways

We know not everyone has the same skill set, which is why it's important to master varying degrees of nail art techniques.  If your client envisions something outside your comfort zone, don't be afraid to suggest a modified version to get the job done.  Here are some popular nail art trends and easy, medium, and advanced versions of each look.

Demos

Step-by-steps from Artistic and Bio Sculpture Gel

Signature Services

Step-by-steps for a Mind, Body and Sole Organic Pedicure and a Sweet Treat Mango Spa Manicure.

Behind the Scenes

Find out how to do the nails that are on this month's cover.

Nail Art Studio

Step-by-steps on new nail art designs.

Boutique: Tote Bags

Choose from this group of tote bags to stock your salon with, leaving customers with the cutest and most convenient of purchases to hold their prized possessions.

Crowdsourcing

What is the best way to find great employees for your salon?

Amp Up Your Offerings: Henna Tattoos

In our second installment of our new series, NAILS explores services you can easily add to your menu to increase your revenue and offer your clients convenience.  This month, we take a look at henna tattoos.

Salon Profile

Owner Linda Duong places high importance on relationships with her customers and says the experience in her salon should feel like "catching up with old girlfriends."

Something to Talk About: Soft, Peeling Nails

Doctor Gives Feet a Helping Hand

His patients' desire for more youthful-looking feet -- and relief from nagging foot pain -- prompted a Beverly Hillls dermatologist surgeon to create a "Heel-To-Toe Rejuvenation program to keep feet looking and feeling great regardless of age.

Healthy Living: Working While Pregnant

Learn what you need to know about working through your pregnancy to protect yourself and your bundle of joy.

IN EVERY ISSUE

On My Mind                                                Reader Nail Art

We Hear You                                              Product Spotlight

Nails File                                                    Get the Look

Freebies & Giveaways                                  Deal Sheet

On the Road                                              My Other Life   

Ad Index

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