NAILS Magazine - March 2009
The professional nail industry's top magazine, with features on salon business, nail art, practical techniques, Signature Services, salon profiles, new products, and working safely. Plus, in every issue we feature business-building tips, nail art how-tos, manufacturers' step by steps, and in-depth health stories.
FEATURES IN THIS ISSUE
Signs of Spring
Spring is in the air. The birds are chirping, like ice is melting, the flowers are blooming and your clients are ready to soak up the sun with fresh fingers and tempting toes. We celebrate the arrival of the season with a polished twist on three of the common, yet marvelous, signs of spring.
The Nitty Gritty Guide to Marketing Your Salon
There are many different ways to market your services, so it’s key to figure out what works for your situation specifically, Here we’ve amassed some useful marketing ideas and important tips to remember. Use these to come up with a plan of your own, and watch how much it can make a difference!
Boosting Morale in a Sagging Economy
The news is reporting layoffs, bailouts, and unstable world market. Clients are murmuring about tight budgets and personal cutbacks. With the air heavy with dread, nail techs should focus on their psyche and their systems.
Step-by-steps from Bio Creative and Tootsing
Signature Services: a Lavender Mint Pedi and a Captain and Soak Pedicure Gels ‘N Roses
How do you fix your client’s nails when she gets them done somewhere else – like when on vacation – and the workmanship isn’t up to par?
Boutique: Greeting Cards
Reader to Reader: Where do you turn when you have a technical question about nails?
In Their Sites
Using smart search-engine optimization (SEO) techniques will help bring people to your website.
What is Pseudomonas? Careful attention to proper cleaning and disinfecting implements, and thorough prep and application are needed to reduce the likelihood o seeing green.
Medical Spas Target Hands and Feet for Rejuvenation
Technology is on fast-forward when it comes to anti-aging treatments for hands and feet.
Secret Ingredient: A closer look at milk.