NAILS Magazine - July 2016

The professional nail industry's top magazine, with features on salon business, nail art, practical techniques, Signature Services, salon profiles, new products, and working safely. Plus, in every issue we feature business-building tips, nail art how-tos, manufacturers' step by steps, and in-depth health stories.

FEATURES IN THIS ISSUE:

Nails Take Flight

If you're an educator or avid tradeshow goer, you're faced with the pain of traveling with nail products.  Learn from some of the best in the business when it comes to packing and traveling safe.

10 Secrets of a Fabulous Pedicure

Is there more to pedicuring than soak, clip, file, massage, and polish?  Most definitely.  Nellie Neal, a master pedicurist and the owner of Get Nailed in Minnetonka, Minn., has turned the pedicure into an art form - he reveals his favorite techniques so that you can, too.

Nail Techs Turned Advocates

After building successful nail businesses, these techs set their sights on the greater good.  From giving Georgia salon professionals a voice in government to raising pedicure safety standards to putting pressure on Connecticut to add a manicurist license, their accomplishments are everyone's gain.  Get inspired and get involved.

Just the Ticket Election Nail Art


As the country gears up for a major presidential election, clients are decking their nails to support their candidate of choice.  Whether they're Republican or Democrat, concept a design tha ties in the patriotic and the presidential for your clients' summer nails.  If they elect to keep this set longer than usual, suggest they do another similar one in November before heading to the polls.

Demos

Step-by-steps from Bodipure and Footlogix.

Signature Services

Step-by-steps for a Sweet Life Signature Pedicure.

Behind the Scenes

Find out how to do the nails that are on this month's cover.

White Proportions

Nail tech Halley Fortenberry shows how symmetry can make your summer nail art designs more attractive.

Nail Art Studio

Step-by-steps on new nail art designs.

My First Test Shoot

The world of nails can stretch beyond clients and a table.  A test shoot is a unique opportunity to work with other professionals and build a portfolio.  Nail tech Diana Diaz takes us inside her first test shoot to share what she learned.

Boutique: Foot Jewelry

Summer is in full swing and that means more clients looking for pedicures.  We've collected some of our favorite anklets, toe rings, and barefoot sandals that will pair perfectly with newly painted toes and add a little shine to your retail display.

Crowdsourcing

How do you handle your clients when you go on vacation?

Let's Make a Deal: The Right and Wrong Ways to Discount

Offering discounts can sometimes turn out to be more trouble than it's worth, but if done correctly, discounting can translate into increased loyalty, bigger service tickets, and more retail sales.  Learn the right and the wrong ways to offer special pricing.

Salon Profile: Be Part of the Family at Luxe Nails

Luxe Nails' intricate nail art designs have drawn in clients from all over Phildelphia - and even a few celebrities.  Now owner Lisa Nguyen is opening a second location to keep up with demand.

Something to Talk About: Letting Nails Breathe

A Day in the Life of a Nail Expert

In this month's column, Dr. Stern discusses the effects of chemotherapy on the nail and the precautions you should take if a client has cancer.

Heathly Tech Q & A: Erin Brenhouse

After having two children, Erin Brenhouse found her weight slowly creep up to the point where she began having health issues.  Find out how this Canadian nail artist found fitness and regained her health.

IN EVERY ISSUE

On My Mind                      Reader Nail Art                                 

We Hear You                    Product Spotlight                      

Nails File                          Get the Look                       

Freebies & Giveaways        Deal Sheet                   

On the Road                    My Other Life                         

Ad Index

NAILS Magazine - July 2016
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