NAILS Magazine - July 2015

The professional nail industry's top magazine, with features on salon business, nail art, practical techniques, Signature Services, salon profiles, new products, and working safely. Plus, in every issue we feature business-building tips, nail art how-tos, manufacturers' step by steps, and in-depth health stories.

FEATURES IN THIS ISSUE:

Love the Age You Are: How to Navigate Your Nail Tech Career Through Your 20s,30s,40s and Beyond

Whether you're just starting out or you're a seasoned professional, developing a sustainable nail tech career means taking care of your fiscal - as well as physical - well-being.

The Art of the Perfect Pedicure

By adding pedicures to your menu you can create client loyalty, produce a nice income, and you can also be an important asset for preventative health services.  In the next couple of pages we breakdown a basic pedicure and identify opportunities where you can add your own signature style to this in-demand service.

Foot Care Systems for Summer-ready Feet

With summer in full swing, your clients have no-doubt donned their barest sandals and open-toed shoes.  Although customers tend to focus on their toes, nail techs know this is only one piece of the pedicure puzzle.  With these foot care systems, you can get your clients ready to take on the rest of the summer.

Toe-tally Summer

Nail art is meant to be enjoyed by all 20 of a client's digits.  If you're stuck on what to paint, we suggest drawing inspiration from these four summer-ready trends that can easily be translated onto toes.  Fourth of July, neon, tropical, and nautical offerings are a great way to get clients' feet wet when it comes to nail art.

Demos

Step-by-steps from Mia Secret and Star Pro

Signature Services

Step-by-steps for an Orange Pineapple Slush Spa Pedicure.

Behind the Scenes

Find out how to do the nails that are on this month's cover.

Nail Art Studio

Step-by-steps on new nail art designs.

Boutique: Self-Defense Items

While it is important for a woman to feel safe at all times, it doesn't mean she wants to carry around a baton or a large canister of pepper spray in her bag 24/7.  In response, an increasing number of companies are creating self-defense items that are not only effective, but fashionable and discreet.

Crowdsourcing -

Do you do your own nails or have another tech do them?

Amp Up Your Offerings: Permanent Makeup

In our fourth installment of our new series, NAILS explores services you can add to your menu to increase your revenue and offer your clients convenience.  This month, we take a look at permanent makeup.

Salon Profile

With no nail bars or pedicure chairs in sight, it ay be hard to believe Va-Va Varnish is a nail salon instead of a posh living room.  The unique layout stems from what owner Elizabeth Morris liked and disliked as a salon customer.

Something to Talk About: Acrylic Nails

A Day in the Life of a Nail Expert

In this month's column, Dr. Stern discusses her patient's top nail-related cosmetic concerns, such as ridging and thickened toenails.

Healthy Living: Sleep

It's said we spend one third of our lives sleeping, but many of us never seem to get enough.  If you're having problems getting enough sleep or are having sleep difficulties, you probably don't have enough energy to do your best job in the salon.  Find out what you can do now to get more shut-eye.

IN EVERY ISSUE

On My Mind                                                Product Spotlight

We Hear You                                              Ad Index

Nails File                                                    Get the Look

Freebies & Giveaways                                  Deal Sheet

On the Road                                              My Other Life   

Reader Nail Art

NAILS Magazine - July 2015
$15.00
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NAILS Magazine - August 2016

The professional nail industry's top magazine, with features on salon business, nail art, practical techniques, Signature Services, salon profiles, new products, and working safely. Plus, in every issue we feature business-building tips, nail art how-tos, manufacturers' step by steps, and in-depth health stories.
$15.00