NAILS Magazine - July 2015
The professional nail industry's top magazine, with features on salon business, nail art, practical techniques, Signature Services, salon profiles, new products, and working safely. Plus, in every issue we feature business-building tips, nail art how-tos, manufacturers' step by steps, and in-depth health stories.
FEATURES IN THIS ISSUE:
Love the Age You Are: How to Navigate Your Nail Tech Career Through Your 20s,30s,40s and Beyond
Whether you're just starting out or you're a seasoned professional, developing a sustainable nail tech career means taking care of your fiscal - as well as physical - well-being.
The Art of the Perfect Pedicure
By adding pedicures to your menu you can create client loyalty, produce a nice income, and you can also be an important asset for preventative health services. In the next couple of pages we breakdown a basic pedicure and identify opportunities where you can add your own signature style to this in-demand service.
Foot Care Systems for Summer-ready Feet
With summer in full swing, your clients have no-doubt donned their barest sandals and open-toed shoes. Although customers tend to focus on their toes, nail techs know this is only one piece of the pedicure puzzle. With these foot care systems, you can get your clients ready to take on the rest of the summer.
Nail art is meant to be enjoyed by all 20 of a client's digits. If you're stuck on what to paint, we suggest drawing inspiration from these four summer-ready trends that can easily be translated onto toes. Fourth of July, neon, tropical, and nautical offerings are a great way to get clients' feet wet when it comes to nail art.
Step-by-steps from Mia Secret and Star Pro
Step-by-steps for an Orange Pineapple Slush Spa Pedicure.
Behind the Scenes
Find out how to do the nails that are on this month's cover.
Nail Art Studio
Step-by-steps on new nail art designs.
Boutique: Self-Defense Items
While it is important for a woman to feel safe at all times, it doesn't mean she wants to carry around a baton or a large canister of pepper spray in her bag 24/7. In response, an increasing number of companies are creating self-defense items that are not only effective, but fashionable and discreet.
Do you do your own nails or have another tech do them?
Amp Up Your Offerings: Permanent Makeup
In our fourth installment of our new series, NAILS explores services you can add to your menu to increase your revenue and offer your clients convenience. This month, we take a look at permanent makeup.
With no nail bars or pedicure chairs in sight, it ay be hard to believe Va-Va Varnish is a nail salon instead of a posh living room. The unique layout stems from what owner Elizabeth Morris liked and disliked as a salon customer.
Something to Talk About: Acrylic Nails
A Day in the Life of a Nail Expert
In this month's column, Dr. Stern discusses her patient's top nail-related cosmetic concerns, such as ridging and thickened toenails.
Healthy Living: Sleep
It's said we spend one third of our lives sleeping, but many of us never seem to get enough. If you're having problems getting enough sleep or are having sleep difficulties, you probably don't have enough energy to do your best job in the salon. Find out what you can do now to get more shut-eye.
IN EVERY ISSUE
On My Mind Product Spotlight
We Hear You Ad Index
Nails File Get the Look
Freebies & Giveaways Deal Sheet
On the Road My Other Life
Reader Nail Art