NAILS Magazine - January 2017

The professional nail industry's top magazine, with features on salon business, nail art, practical techniques, Signature Services, salon profiles, new products, and working safely. Plus, in every issue we feature business-building tips, nail art how-tos, manufacturers' step by steps, and in-depth health stories.

FEATURES IN THIS ISSUE:

2017 Nail Trend Forecast

2016 was the year of chrome, scorpion-embedded designs, and holo hysteria.  Do these design elements have staying power for the coming year?  Read the input from our experts to see what you can expect to be creating and buying for 2017.

Cover Tech Contest 2017: A Gem of a Design

Nail tech Celine Cumming was the creative force behind two of the 10 remarkable images that made it to our final round of voting.  When readers' online votes were tallied, Cumming had nabbed the winning and first-runner-up spot.  Our congratulations go out to all the finalists.

Dust-Up Over Nail Salon Air Quality

Following a New York Times expose on potential labor and health dangers in nail salons, stakeholders -- including local governments, salon owners, and product manufacturers  -- began forcefully airing concerns on salon ventilation, increased regulation and enforcement may be the new normal.

A Day in the Life of a Medical Pedicurist

We spoke to two techs about their decision to become medical pedicurists, what a typical day is like for them, and how interested nail techs can steer their careers in the same direction.

Demos

Step-by-steps from EzFlow and Cuccio.

Signature Services

Step-by-steps for a Dead Sea Pedicure.

Frozen Trim

Northern Virginia-based mobile nail tech Avia Marcia Paul's 2017 trend forecasts includes graphic and classic designs incorporated with a mix of metallics.

Nail Art Studio

Step-by-steps on new nail art designs.

Boutique: Evening Bags

No elegant outfit is complete without a stylish bag to top it off.  Offer these unique clutches to complement your clients' nails and put the perfect finishing touch on a glamorous New Year's party ensemble.

Crowdsourcing

Do you have any quirks, habits, or special rituals you find yourself doing before performing a service?

Social Media Showdown: Instagram vs. Snapchat

We compared two of the leading social media apps to find out which one helps you connect to your clients better and which one is most helpful to you as an entrepreneur.  We even reached out to industry influencers to share their best tips.

Something to Talk About: Embarrassing Feet

Beautification is our business, but what happens when a new client reluctantly reveals feet that appear to defy even our considerable skills?  Learn how to talk clients out of their embarrassment and into a regular foot maintenance program.

Healthy Tech Q & A: Jennifer Ho

Nail tech and Akzentz educator Jennifer Ho had struggled with her weight for years.  Two years ago, she decided to reinvent herself by changing her lifestyle for good through fitness, nutrition, and setting small achievable goals that added up to big success.

A Day in the Life of a Nail Expert

In this month's column, Dr. Stern discusses habit tic, a nail defect that occurs as a result of repetitively picking or pushing back the cuticle.  You might be surprises to learn that super glue can play a part of the treatment.

IN EVERY ISSUE

On My Mind                      Product Spotlight                            

We Hear You                    Deal Sheet               

Nails File                          My Other Life                   

Freebies & Giveaways                         

On the Road                                            

Reader Nail Art

NAILS Magazine - January 2017
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