NAILS Magazine - February 2015

The professional nail industry's top magazine, with features on salon business, nail art, practical techniques, Signature Services, salon profiles, new products, and working safely. Plus, in every issue we feature business-building tips, nail art how-tos, manufacturers' step by steps, and in-depth health stories.

FEATURES IN THIS ISSUE:

Who Will Be Named NAILS Next Top Nail Artist?

After 10 grueling weeks of competing, three talented ladies are putting their best nails forward in the final challenge.  On January 25th at ISSE Long Beach, one of these artists will be crowned NAILS Next Top Nail Artist.

A Nail Tech's Guide to Shooting and Editing Video

In these pages, we will break down fundamental terminology and walk you through a typical editing process to get you one step closer to making movie magic.

Sell Your Salon With Savvy

At this point in your career, you're an expert in running a profitable nail salon.  But you may be a newbie when it comes to one aspect of ownership: selling your business to a new owner.  Experts provide insights on the must-have records, how to list your salon, what outside professionals to hire, and more.

A E-File for Every Occasion

Electric files are a necessary tool for a nail tech's success.  Whether you prefer portable, lightweight pieces or heavy-duty, foot-pedal e-files, there is something on the market to match your requirements.  Check out these latest e-files to find one that is your file-companion.

Feather Friends

Our hearts are aflutter with these feathered lovebird designs.  Just look up for some inspiration and your heart will take flight.

Demos

Step-by-steps from Entity and CND

Signature Services

Step-by-steps for a Dead Sea Arabian Renewal Pedicure and a Chocolate Decadence Manicure.

Behind the Scenes

Find out how to do the nails that are on this month's cover.

Japanese-Style Watercolor Flower Nail Art

Tokyo and Vancouver-based nail tech, Jasmine Oshima, offers this tutorial for a watercolor design.

Nail Art Studio

Step-by-steps on new nail art designs.

Nail Trends From the Spring/Summer 2015 Fashion Week Runways

NAILS had the opportunity to see the nail art that walked the runway up-close and backstage.  Here are the major trends we noticed that you can refashion for your clients.

Boutique: Expressions of Love

Everyone appreciates being told they are loved.  Since love is in the air this month, stock your retail section with items that will let clients spoil their favorite people (or themselves) with affection.

Crowdsourcing

How do you feel about clients using their cell phones during a manicure?

Sweet Strategies for Gift Card Redemption

Salon Profile

Combining gender-neutral aesthetics with top-notch customer service, Nail Bar Milwaukee ups the ante for the nail salon scene in Milwaukee.

Something to Talk About: Bunions

Healthy Living: Salon Stress-Busting

Nail Lingo

Learn to speak fluent nail by knowing your anatomy.  This illustration will help you know all the proper names and locations of the parts that make up a single nail tip.

IN EVERY ISSUE

On My Mind                                                Reader Nail Art

We Hear You                                              Product Spotlight

Nails File                                                    Get the Look

Freebies & Giveaways                                  Deal Sheet

On The Road                                             My Other Life

Ad Index

NAILS Magazine - February 2015
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