NAILS Magazine - February 2014
The professional nail industry's top magazine, with features on salon business, nail art, practical techniques, Signature Services, salon profiles, new products, and working safely. Plus, in every issue we feature business-building tips, nail art how-tos, manufacturers' step by steps, and in-depth health stories.
FEATURES IN THIS ISSUE:
Announcing the Final Three
The first-ever NAILS Next Top Nail Artist had some pretty stiff competition. So we decided to bring all three of the final competitors to Long Beach to challenge them one last time and crown the ultimate winner.
The Next Generation of E-Files
From battery-operated to bejeweled, the newest e-files on the market aim to meet the needs of today’s nail tech. Take a look at what’s available and check out our list of helpful e-filing tips too.
What’s the Biggest Obstacle to Your Success?
You asked the questions. We found the answers and learned how seasoned techs and industry experts overcame these common obstacles.
Do Try This At Home
Why settle for the same salon decor as everyone else? These DIY projects were accomplished by salon owners just like you. Pick a design makeover at your experience level, then enjoy — and show off — your one-of-a-kind item.
Happily Ever After
We all fall for a great romance. These nail artists prove that a great love story can be translated onto five fingernail tips.
Step-by-steps from Artistic Nail Design and Alfalfa Nail Supply
Signature Services: Pacific Island Tan Manicure and a Supreme High Maintenance Gel Manicure
Return of the Nail Wrap
As shorter nails are trending, nail wraps are making their way back into the limelight.
Outside of the Box
Everyone goes to the beauty supply store. Wow your clients and outdo the competition by picking up nail art supplies at unexpected locations. These nail professionals share their shopping secrets so that you think twice before you buy.
Entice your clients to cozy up this winter with a unique and fabulous assortment of mugs.
How do you deal with client no-shows?
Make a First Impression Last
Here are four steps for using a first impression to court prospective clients and build long-lasting relationships.
The Social Game Changer
We asked techs who have been in the business five years or more how technology and social media have changed their daily salon lives.
Health Something to Talk About: Product Allergy
IN EVERY ISSUE
On My Mind Ad Index
We Hear You Reader Nail Art
Calendar Product Spotlight
Nails File Get the Look
Freebies & Giveaways Deal Sheet
On The Road My Other Life