NAILS Magazine - February 2010
The professional nail industry's top magazine, with features on salon business, nail art, practical techniques, Signature Services, salon profiles, new products, and working safely. Plus, in every issue we feature business-building tips, nail art how-tos, manufacturers' step by steps, and in-depth health stories.
IN THIS ISSUE: FEATURES
Why Do You Charge More?
Train your staff – and yourself – to answer this sensitive question so you’re able to respond quickly and confidently to clients’ concerns.
Valentine’s Day Nail Art in the Blink of an Eye
As February 14 swiftly approaches, your clients are increasing their requests for nail art with hearts, flowers, and all things pink and red. We’ve got you covered with these designs that will get clients in, out, and on the way to their romantic rendezvous.
Pedicure Chairs and a Draining Economy
In light of the recent economic downturn, many nail techs have been reluctant to invest in expensive pedicure chairs. But pedicure chair manufacturers have unleashed a host of new features to help keep chairs affordable and useful during these lean times. Find out what’s new and how it can benefit you.
Step-by-steps from Hand & Nail Harmony and Tweezerman Professional
Signature Services: Papaya Pineapple Pedicure
Pedicure Gone Dry
A waterless pedicure can be done quickly, easily, and with no mess. \
My Little Black Book (And Other Organizational Secrets)
Nail techs share how they keep their work spaces clutter- free and ready to go.
Spring Nail Trends from the Fashion Week Runways
Matte finishes, moon manicures, metallics and nudes made up an exciting nail scene at New York Fashion Week.
Boutique: Lip Balms
Reader to Reader: In regards to your nail business, what has been your smartest investment?
A Walk Down Blog Avenue
Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele.
What are Corns? Though common, corns can often be avoided by something as simple as changing shoes.
Client Handout: Diamond Nails? Crystal Nails? What Are You Really Getting?
Find out what’s really behind the names of different types of enhancements with this guide, and feel free to hand it out to clients so they won’t get fooled on services.
Use Hand Sanitizers Right
It’s important to understand the proper use of antimicrobials and how they fit into your salon sanitation regimen.
Secret Ingredient: A closer look at Diamond Dust.