NAILS Magazine - December 2014

The professional nail industry's top magazine, with features on salon business, nail art, practical techniques, Signature Services, salon profiles, new products, and working safely. Plus, in every issue we feature business-building tips, nail art how-tos, manufacturers' step by steps, and in-depth health stories.

FEATURES IN THIS ISSUE:


Double Take: Dual Licensing for a Competitive Edge

Have you thought about adding an esthetics license to your credentials?  With dual licensing, you can increase your bottom line by offering both nail and skin care services, plus you'll be that much more in demand by employers.

The Choice is Up to You!

We asked you what your favorite professional nail products are and you told us.  Thanks for picking your favorites for NAILS 11th Annual Readers' Choice Awards.

Don't Mess With the IRS

We typically break down our working status into three categories: employee, booth renter, and independent contractor.  It's a wise business owner who understands how the IRS determines exactly which is which in their eyes.

Succulent Scrubs

There's no better season to offer clients hand care than in the winter months.  With cold weather drying our skin, it's important to exfoliate and moisturize for a smoother, healthier look.  Most scrubes contain granules such as sugar or salt blends and boasts a variety of scents to choose from.  Clients will want to sink their teeth (and hands) into these succulent scrubs.

Ice, Ice Baby

Crystalized designs are one of the coolest looks trending this season.  Challenge yourself, impress your clientele, and knock the competitiion out cold by giving glacier nail art a try.

Demos

Step-by-steps from Light Elegance and Americannails.com

Signature Services

Step-by-steps for a Bourbon Cowgirl Pedicure and a Sugar Plum & Spice Manicure.

Behind the Scenes

Find out how to do the nails that are on this month's cover.

"Gorgeous" Art Inspires Spectacular Nails

The creative minds at San Francisco's TopCoat Nail Studio were put to the test earlier this year when the city's Asian Art Museum and Museum of Modern Art commissioned them to creat nail art pieces inpired by artworks from a joint exhibition called "Gorgeous."

Boutique: Calendars

Now's the time to fill your retail section with a variety of calendars to suit every client's needs.  Whether they need a desk calendar or a wall decal to track every important date, you'll be ready for them.

Crowdsourcing

How do you react to negative feedback on Yelp?  Do you respond?

Salon Profile

Adore Dolls Parlour specializes in acrylic nail art, making it the only salon of its kind on Australia's Gold Coast.

Something to Talk About: Salon Sanitation

It's likely your clients will hear horror stories of the risks associated with getting manicures and pedicures.  Be ready with a response that assures them you've taken the necessary steps to protect them.

Client of the Month: The Elderly Client

Learn to identify your mature client's health concerns to help provide them with a beneficial and enjoyable nail service.

IN EVERY ISSUE

On My Mind                                   Ad Index

We Hear You                                 Reader Nail Art

Calendar                                      Product Spotlight

Nails File                                      Get the Look

Freebies & Giveaways                     Deal Sheet

One The Road                              My Other Life

NAILS Magazine - December 2014
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