NAILS Magazine - December 2012
The professional nail industry's top magazine, with features on salon business, nail art, practical techniques, Signature Services, salon profiles, new products, and working safely. Plus, in every issue we feature business-building tips, nail art how-tos, manufacturers' step by steps, and in-depth health stories.
FEATURES IN THIS ISSUE:
NAILS Readers’ Choice Awards
One again, we left it all up to you to select your favorite professional nail products in a number of categories. See who tops the list in our ninth annual Reader’s Choice Awards
Avoid Nail Damage With Proper Geo-Polish Removal
The great windfall of revenue soak-off gel-polishes have brought to salons has become endangered by a rash of improper removal techniques that are leaving clients unsatisfied with their results – and they’re telling their friends about it.
Along with an increase of goodwill, the holidays often usher in an elevated level of anxiety. This year, take steps to create a season filled with more merry and less stress.
Let It Snow Nail Art
When the weather outside is frightful, nails technicians make nails delightful, and since we’ve no place to go, let it snow, let it snow.
Is upgraded equipment your salon’s New Year’s resolution? If you haven’t purchased a pedicure spa in a while, you may be surprised by some of the latest innovations. Jump in with both feet to
Step-by-steps from Botanical Escapes and Designer Nail Art
Signature Services: Poultice Pedicure
Design Without Breaking the Bank
With a growing number of choices, you have to work hard to stand out from the competition and bring your salon’s brand to life. The good news is that creativity trumps dollars every time! A retail design firm shares its advice for how to adapt.
Kick off the New Year by offering clients a handy (and stylish) way to keep track of the time and stay organized. Maybe you’ll even avoid last-minute cancellations too!
Reader to Reader: What solutions do you have for handling extremely obese clients respectfully (for instance, making sure they are comfortable in your salon’s chairs)?
Know Your Options for Finding Financing
With banks more reluctant than ever to lend to small businesses, salons must often look elsewhere for financing. There are several options available should your business fall outside the scope of traditional bank financing.
Under the Microscope: Skin Cancer Learn to recognize changes in skin that could indicate skin cancer and educate your clients about the importance of early treatment.