NAILS Magazine - August 2014
The professional nail industry's top magazine, with features on salon business, nail art, practical techniques, Signature Services, salon profiles, new products, and working safely. Plus, in every issue we feature business-building tips, nail art how-tos, manufacturers' step by steps, and in-depth health stories.
FEATURES IN THIS ISSUE:
The Choice Is Up to You!
NAILS Reader Choice Awards are upon us once again. For the 11th year in a row, we're asking NAILS ' readers to vote for your favorite products.
Hard Vs. Soft: A Closer Look at Gels
Before there were gel-polish, there was gel. Making its debut in the mid-1980's, this product was designed as an enhancement for clients who desired a glossy, durable finish. While many clients might think there is a big difference between gen and acrylic, gels actually rely on ingredients from the acrylic family. Perhaps the tougher distinction to make is between hard (traditional) and soft (soak-off) gels.
Girls love nails -- and many do their own manis and pedis instead of visiting the salon. But there are things you can do to bring them in and keep them coming back for more.
Is It Time to Tweak Your Service Menu?
Your service menu is often a client's first impression of your salon. Does yours give an accurate picture of who you are or is it time to tweak this powerful marketing tool?
Steal Their Storage Solutions
Everyone knows things go more smoothly when you're organized. If your manicure table is overflowing with polishes, implements, and glitter, give these ideas a try for putting everything in order.
Step-by-steps from Young Nails and Tammy Taylor.
Step-by-steps for a Signature Lemon Manicure and a French Garden Pedicure.
Behind the Scenes
Find out how to do the nails that are on this month's cover.
Boutique: Teen-Friendly Products
Stock your retail section with products your younger clients will love and watch how fast they fly off the shelves. Who knows? Maybe your adult clients will grab some too.
If you could change one thing about your work environment, what would it be?
Bright pink, leopard prints, and pop music at a nail salon? Meet London, Ontario Canada's Posh Pedicure Lounge, where the parties go late and girlfriends bond over pedicure chairs.
Something to Talk About: Water-Logged Nails
What happens when a client wants beautiful nails but she's always in the water or digging in the dirt? Is there any way for her to have it all or must she choose between activity and beauty?
Chemist's Corner: Nail Strenghener
Client of the Month: The High-Heel Wearer
Personal Disability Insurance
IN EVERY ISSUE
On My Mind Reader Nail Art
We Hear You Ad Index
Calendar Product Spotlight
Nails File Get the Look
Freebies & Giveaways Deal Sheet
On The Road My Other Life