NAILS Magazine - August 2009
The professional nail industry's top magazine, with features on salon business, nail art, practical techniques, Signature Services, salon profiles, new products, and working safely. Plus, in every issue we feature business-building tips, nail art how-tos, manufacturers' step by steps, and in-depth health stories.
FEATURES IN THIS ISSUE
The [Four] Elements of Style
The four classical elements – air, fire, earth, and water – have appeared over the ages in many different forms. We asked five nail artists for their own interpretations.
Survival Tips: Staying Afloat in a Sinking Economy
Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown – so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.
The Hand Facial
Hands can be one of the most telltale signs of a person’s age. Help your clients look young again with these anti-ageing and rejuvenating treatments.
From bright colors to clear builders and even glittered gels, there is a myriad of options waiting for techs who want to try out some super soak-off gel services.
Step-by-steps from Nail Labo and Trendy Nails Unlimited
Signature Services: Diamonds Are a Girl’s Best Friend Manicure and an invigorating Thermafuse
What’s Your Nail Art Specialty?
NAILS readers share the looks that keep their clientele coming back for more.
Boutique: Reusable Shopping Bags
Reusable shopping are becoming a must-have for many eco-conscious consumers
Reader to Reader: What is your favorite nail service to do and why?
Why Would I Need a Coach?
You’re a fearless entrepreneur with the skills to provide clients with excellent customer service. But if you haven’t hired a coach, you could be making a costly mistake.
What is Raynaud’s Disease? Raynaud’s Disease produces a stark change in the look of the fingers and toes.
Secret Ingredient: A closer look at beeswax