NAILS Magazine - April 2012
The professional nail industry's top magazine, with features on salon business, nail art, practical techniques, Signature Services, salon profiles, new products, and working safely. Plus, in every issue we feature business-building tips, nail art how-tos, manufacturers' step by steps, and in-depth health stories.
FEATURES IN THIS ISSUE:
Males Who Do Nails
With a growing number of men opting to pay bills and forge careers form behind a nail table, NAILS takes a look at some male techs to find out what they think of their chosen profession and how they’re making it in a female-dominated industry.
25 Ways to Market on a Budget
With some creativity and a healthy dose of legwork, it’s possible to market yourself well even without a big advertising budget. Take these tips from techs and personalize them to work for you.
Anatomy of a Green Salon
In Studio City, Calif., ROB|B Salon has earned the distinction of being the first ever nail salon to be certified as environmentally and energy efficient by the U.S. Green Building Council. With the leadership of architect Richard Best, the salon earned a Silver certification by prestigious LEED standards. Here’s how it earned its distinction, including ideas you can implement in your own salon.
Fantastic Foot Soaks
From liquid pumps with anti-fungal properties to jasmine-tinged fizzy tablets that refresh and rehydrate feet, here’s the latest on the nail industry’s top pedicure soaks.
Step-by-steps from LCN and Tip Jar
Signature Services: Sweet Orange Creamsicle Pedicure
Retail Boutique: Eco-Friendly Kitchenware.
Reader to Reader: Should you fire an employee for bad mouthing the salon?
Is Your Salon Cell-Free?
As smartphones become more popular, salon owners find themselves forced to develop a salon cell phone policy. Will you make your salon phone-friendly or cell-free?
Under the Microscope: Koilonychia
A Feast for the Feet (or Hands) Foot staples in your kitchen can be blended to create scrubs or masks to personalize any mani or pedi.
Secret Ingredient: A closer look at glitter