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NAILS Magazine - December 2012

click to enlarge


In This Issue:

Features

NAILS Readers’ Choice Awards
One again, we left it all up to you to select your favorite professional nail products in a number of categories. See who tops the list in our ninth annual Reader’s Choice Awards

Avoid Nail Damage With Proper Geo-Polish Removal
The great windfall of revenue soak-off gel-polishes have brought to salons has become endangered by a rash of improper removal techniques that are leaving clients unsatisfied with their results – and they’re telling their friends about it.

Less Stress
Along with an increase of goodwill, the holidays often usher in an elevated level of anxiety. This year, take steps to create a season filled with more merry and less stress.

Let It Snow Nail Art
When the weather outside is frightful, nails technicians make nails delightful, and since we’ve no place to go, let it snow, let it snow.

Feet First
Is upgraded equipment your salon’s New Year’s resolution? If you haven’t purchased a pedicure spa in a while, you may be surprised by some of the latest innovations. Jump in with both feet to learn about some of your options.

Technique
  • Demos
        Step-by-steps from Botanical Escapes and Designer Nail Art
  • Signature Services
        Step-by-steps for a Poultice Pedicure
  • Behind the Scenes
        Find out how to do the nails that are on this month’s cover.

    Style
  • Nail Art Studio
        Step-by-steps on new nail art designs
  • Design Without Breaking the Bank
        With a growing number of choices, you have to work hard to stand out from the competition and bring your salon’s brand to life. The good news is that creativity trumps dollars every time! A retail design firm shares its advice for how to adapt.
  • Boutique: Calendars
        Kick off the New Year by offering clients a handy (and stylish) way to keep track of the time and stay organized. Maybe you’ll even avoid last-minute cancellations too!

    Business
  • Reader to Reader
        What solutions do you have for handling extremely obese clients respectfully (for instance, making sure they are comfortable in your salon’s chairs)?
  • Know Your Options for Finding Financing
       With banks more reluctant than ever to lend to small businesses, salons must often look elsewhere for financing. There are several options available should your business fall outside the scope of traditional bank financing.
  • Salon Profile
    Mobile salon SPAtaneity caught the eye of several local hospitals and was commissioned to perform services on patients before opening its stationary location in Fort Worth, Texas.

    Health
  • Under the Microscope: Skin Cancer
        Learn to recognize changes in skin that could indicate skin cancer and educate your clients about the importance of early treatment.
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