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NAILS Magazine - October 2013

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In This Issue:

Features

Tricks for Tool Buying
In the market for a new cuticle nipper or curette? We explain what to look for in six of the most common metal implements.

Hashtag 101
Before you upload your next Tweet or Instagram pic, check out this primer on the dos and don’ts of this useful social tool.

Having Fun and Raising Funds
Hosting a party can be stressful, but ultimately rewarding. The same goes for hosting a fundraiser, except the rewards can be even greater. Consider these steps for putting together a fundraiser, whether for breast cancer awareness or another cause dear to your heart, that is as fun as it is helpful.

Nails to Die For
Stray from kitschy pumpkins and friendly ghosts this Halloween for nail art that’s a little more spooktacular. A handful of talented techs with a dead-serious love for the holiday conjure up some scary tips.

Technique
  • Demos
        Step-by-steps from Essie and Alfalfa Nail Supply
  • Signature Services
        Step-by-steps for a Blue Crush Pedicure and a Cranberry Bog Pedicure
  • Behind the Scenes
        Find out how to do the nails that are on this month’s cover.
  • Little Orchid Nail Art
        With a background in watercolors, sketching, cartooning color theory, design and photography, Yire Castillo brings fine art into the salon.

    Style
  • Nail Art Studio
        Step-by-Steps on new nail art designs.
  • Flocking Flurries
        The season’s forecast calls for more 3-D textures. If you’ve been digging through the craft store bins for trendy caviar beads or fuzzy velvet fibers, you may want to try your beauty supply store instead, Many manufacturers create the tiny beads and other tactile accessories specifically with nail looks in mind.
  • Show Us Your…Workstation Lamps
        the light source at your nail table is just as important of a tool as your acrylic sculpting brush. Without a good lamp, how are you supposed to see the intricate details of what you’re doing on a client’s nails?
  • Boutique: Coffee and Tea Accessories
        Crank up the energy in your salon by adding these caffeinated goodies to your retail section.

    Business
  • Reader to Reader
        How do you react to negative feedback about your business on social sites like Yelp and Facebook?
  • Look Before You Lease
        Most salon owners rent their salon space, but few are trained in leasing legalese and the considerations that should be taken into account before signing on the dotted line. Learn what to look for so your lease works to your benefit – not your landlords.
    Health
  • Under the Microscope: Myxoid Cysts
        Myxoid cysts are small rounded, mucous-filled deformities that occur around the fingers and toes.
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