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NAILS Magazine - May 2012

click to enlarge


In This Issue:

Features

Salon Makeovers That May Just Inspire You to Pick Up a Hammer.
Beware: After viewing these before and after photos, whatever excuse you had for not completing that renovation project may go out the window (which coincidentally now needs to be replaced, so get on that)! You and your clients may find joy in a beautifully redone space.

Advertising in the of Information Overload
You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?

The Soak-Offs Of Spring
Show your clients that you’re the queen of gel-fashion by offering them the latest seasonal colors in their favorite soak-off, a perfect pastel nail can make a lasting impression.

Competing in Seoul: The Fighting Spirit
Seoul, South Korea is a fantastic city full of life. As one of the largest metropolitan areas in the world, the city was a perfect backdrop for the 6th Annual Global Nail Cup.

I Honor My Mother
In celebration of Mother’s Day we asked nail techs to create a single tip with nail art in honor of their moms. Technique
  • Demos
       Step-by-steps from AmericanaNails and Akzentz
  • Signature Services
       Step-by-steps for an Almond Cherry Renewal Mother’s Day Pedicure anda Lavender Bliss Bio Sculpture Spa Pedicure
  • Just My Opinion
       Canadian-based owner of The Academy of Nail Design Jennifer McKittrick asks: Why don’t American state boards allow online training

    Style
  • Nail Art Studio
       Step-by-steps on new nail art designs.
  • Behind the Scenes
       Find out how to do the nails that are on this month’s cover.
  • Boutique: Music Accessories
       Give clients an excuse to jazz up their electronic style with eclectic earbuds hand-sewn armbands and more.

    Business
  • Reader to Reader
       Do you practice what you preach when it comes to having impeccable nails? (If yes, how do you fit it into your busy schedule?)
  • The Promise of the Prom Set
       Getting teens prepared for their big day can mean more than a one-time client. It can mark the beginning of a relationship that lasts for years.
  • Salon Profile
       Nail Candy Lounge gives clients out-of-the-box nails and all the sweets they can eat. This small Monterey Calif.-based salon made a big splash in the fashion world last year with its snakeskin pedicure.

    Health
  • Under the Microscope: Lichen Planus
       Lichen planus is an inflammatory skin condition that can affect the nails as well as most other parts of the body.
  • Lower Your Exposure to Salon Chemicals
      &nsp;Seattle’s Healthy Nail Salon Project reaches out to salon workers to offer education and training on safe practices.
  • Secret Ingredient: Acrylic Brushes
    &nsp;&nsp;&nsp;A closer look at the materials that are used to make your acrylic brush
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