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NAILS Magazine - February 2014
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In This Issue:
Announcing the Final Three
The first-ever NAILS Next Top Nail Artist had some pretty stiff competition. So we decided to bring all three of the final competitors to Long Beach to challenge them one last time and crown the ultimate winner.
The Next Generation of E-Files
From battery-operated to bejeweled, the newest e-files on the market aim to meet the needs of today’s nail tech. Take a look at what’s available and check out our list of helpful e-filing tips too.
What’s the Biggest Obstacle to Your Success?
You asked the questions. We found the answers and learned how seasoned techs and industry experts overcame these common obstacles.
Do Try This At Home
Why settle for the same salon decor as everyone else? These DIY projects were accomplished by salon owners just like you. Pick a design makeover at your experience level, then enjoy — and show off — your one-of-a-kind item.
Happily Ever After
We all fall for a great romance. These nail artists prove that a great love story can be translated onto five fingernail tips.
Step-by-steps from Artistic Nail Design and Alfalfa Nail Supply
Step-by-steps for a Step-by-steps for a Pacific Island Tan Manicure and a Supreme High Maintenance Gel Manicure
behind the Scenes
Find out how to do the nails that are on this month’s cover.
Return of the Nail Wrap
As shorter nails are trending, nail wraps are making their way back into the limelight.
Nail Art Studio
Step-by-Steps on new nail art designs.
Nail Trends From the Spring 2014 Fashion Week Runways
Subtle embellishments such as matte and light dustings of glitter made an appearance at New York Fashion Week Spring 2014, and there are still a few fashion houses that enjoy showcasing nail art.
Buying Outside of the Box
Everyone goes to the beauty supply store. Wow your clients and outdo the competition by picking up nail art supplies at unexpected locations. These nail professionals share their shopping secrets so that you think twice before you buy.
Entice your clients to cozy up this winter with a unique and fabulous assortment of mugs.
How do you deal with client no-shows?
Make a First Impression Last
Here are four steps for using a first impression to court prospective clients and build long-lasting relationships.
The Social Game Changer
We asked techs who have been in the business five years or more how technology and social media have changed their daily salon lives.
Something to Talk About: Product Allergy
The telltale signs of a product allergy are easy to identify and hard to ignore. Educate your client about what’s happening and how you can help.
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