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Big Book 2010-2011

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The Big Book 2010-2011

Industry Statistics
You might not e able to quite put your finger on the new optimism that’s permeating the nail industry, but we can: Salon service income increased this year 3.5%, gel hybrids opened new doors for nail techs wanting to break into new services, and although small, prices did edge up a little this year. Beyond the basic demographic information this year we also sought to really understand all the ways in which you use the web and we’re thrilled to see increases across the board.

The Great Nail Challenge
We at NAILS Magazine strive to help nail technicians become better on many levels. Better at running your business. Better at your technical craft. Better at maintaining sanity in your life. We’ve created these 52 challenges (one for every week of the new year) to help you push yourself and break through some of your boundaries. We challenge you to get outside of your comfort zone and accept the task at hand. Do you accept this challenge?

On My Mind
Editor Hannah Lee discusses stepping up to the challenge.

State Board Directory
This year’s all updated comprehensive guide includes guidelines on licensing and educational requirements in the U.S. and U.S. Territories as well as what nail techs can and cannot do in the salon.

Salon Safety Guidelines
These safety and sanitation guidelines have been updated include criteria for disposable products, new foot spa cleaning guidelines, and other general salon safety rules.

Marketers Directory
Whether you’re looking for a new product or need some technical help with an old favorite, find every major nail industry marketer in this comprehensive directory. This handy guide lets you reach marketers by mail, online, or toll-free phone call.

Consultants Directory
Looking for someone to help you overhaul your business? Or looking for someone to help you with branding? Find a consultant agency to help take your salon’s business to the next level.

Website Showcase
(paid advertising section) Looking online for nail industry information? Try browsing these information – and resource – filled websites.

Industry Association Directory
Are you a joiner or just looking for industry expertise? Find the group you’re looking for in our directory of the major associations serving the nail and beauty industries.

Accept Our Challenge
Use this handy tear-out guide throughout the year to help you keep track of the list of challenges we’ve presented to you.
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