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NAILS Magazine - October 2012

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In This Issue:

Features

Heavy Metal
From titanium-coated pterygium takers to stainless steel safety tweezers, the implements used by nail techs on a daily basis are of finely tuned designs that make for precise applications every time. Here are some of the toughest, most durable implements from some of your favorite nail manufacturers.

The Month to Think Pink
October is Breast Cancer Awareness Month, a time of the year when many companies introduce lines of pink and breast cancer awareness inspired products. Most of these companies even donate a portion of their profits to help fight breast cancer.

Five Things You Know But Are Ignoring
Do you ever know which way you’re supposed to go, but keep hoping to find an alternate — and easier — route? Learn how to stay on course from techs who have been down this road before.

8 Lessons in Beauty Retail to Bet On
Back from a trip to Las Vegas, NAILS’ managing editor Sree Roy brings you advice on stocking your salon’s shelves, maximizing your space, and how to entice customers to buy.

Technique
  • Demos
        Step-by-steps from Beautiful Nails by Kupa and Le Chat
  • Signature Services
        Step-by-steps for a Sugar on Top Manicure and a Magnolia Blush Manicure
  • Behind the Scenes
        Find out how to do the nails that are on the cover.
  • Strength in Nails
        With October being breast cancer awareness month, Thao Nguyen, an educator for Hand and Nail Harmony, came up with this simple yet emotive design focalized around the iconic pink ribbon logo.

    Style
  • Nail Art Studio
        Step-by-steps on new nail art designs
  • Make Your Clients Scream for Spook-tacular Nail Art
        We gathered October and Halloween-inspired nail art from our online Nail Art Gallery (nailartgallerynailsmag.com)
  • Boutique: Halloween Accessories
        Reserve a corner of your boutique for a few fashionable. Spooky, or just plain charming Halloween items in celebration of the autumn season.

    Business
  • Reader to Reader
        Was your family supportive of your decision to go into the beauty industry? How did their support (or lack thereof) affect your career?
  • Culivating Ideal Clients
        Is it really possible to have your ideal client sitting in your chair consistently? The answer is a resounding yes. You can choose your own clients, while turning your existing clients into your ideal.
    Health
  • Under the Microscope: Onychorrhexis
        Onychorrhexis describes the thinning and longitudinal ridging that often accompanies brittle nails.
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