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NAILS Magazine - June 2013

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In This Issue:

Features

Bridal Ready
It’s the biggest day of your client’s life. It could also mean big business for you as you prepare to do the nails of the bride, her party, and possibly even those of the groom. Helping your client nail her big day is a process that could begin months in advance. Learn what you have to do to prepare yourself and your bride for nails that will live on in photos happily ever after.

I [Heart] Acrylics
The cornerstone of the nail industry’s foundation, acrylics helped build the nail business into what it is today. With support from manufacturers and with die-hard acrylic clients, the art of an acrylic sculpt and 3-D design is thriving among the latest generation of acrylic nail technicians. Here are some of the latest acrylic products.

Clients with Cancer
Be a bright spot in the lives of clients undergoing cancer treatments with these tips on how to care for these customers, body and soul.

Nails to Commemorate 30 Years
Thirty years ago, who would’ve predicted nail art would be so popular among nail techs, consumers, and celebrities alike? We’re thrilled with this development, and with the nail techs who created these festive designs. Each tech offers her own take on NAILS Magazine’s 30th anniversary.

Technique
  • Demos
        Step-by-steps from Cuccio Naturalé and Nouveau Nail
  • Signature Services
        Step-by-steps for an Island Oasis Pedicure and a Me! Bath Chocolate Strawberry Ice Cream Pedicure
  • Father’s Day Nail Services
        Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.

    Style
  • Nail Art Studio
        Step-by-Steps on new nail art designs.
  • Book Excerpt: I, Gel Design Book
        Internationally renowned nail artist Viv Simmonds showcases step-by-step nail art designs for Odyssey Nail System’s soak-off-gel-polish.
  • Boutique: Father’s Day Gifts
        Let customer say Happy Father’s Day with everything from beef jerky to leather goods. Whether practical or sentimental, these gifts are sure to brighten up any dad’s day.

    Business
  • Reader to Reader
        Are French manicures and pedicures still in style for bridal nails?

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