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NAILS Magazine - November 2012

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Features

My True Love
Have you ever dreamed of leaving the industry to get a “real job”? Techs who have tried to share their stories of how they came to realize their first love is their true love. They also share the challenges they encountered when they returned after an absence.

A Brief History of Sanitation
We take a brief look at how far we’ve come in terms of salon sanitation, including a roundup of implement disinfectant products.

Five Things You Know But Are Ignoring
Do you ever know which way you’re supposed to go, but keep hoping to find an alternate — and easier — route? Learn how to stay on course from techs who have been down this road before.

Holiday Retail Harvest
Clients looking to treat themselves or make a quick stocking stuffer purchase can boost your bucks this holiday season. Here are some quick and easy retail products you can offer to clients as they come for services this November and December.

How to Throw Great Salon Parties
Whether you’re gearing up for a holiday shindig, want to throw your first (or 10th) client appreciation party, or will be welcoming clients to your new salon with an open house, we’ve got you covered with these ideas to be the best hostess ever.

Technique
  • Demos
        Step-by-steps from Gehwol and Bio Sculpture
  • Signature Services
        Step-by-steps for a Supreme Solace Manicure and an Organic White Tea and Ginger Pedicure
  • Behind the Scenes
        Find out how to do the nails that are on the cover.

    Style
  • Nail Art Studio
        Step-by-steps on new nail art designs
  • Serving the Masses
        The consumer retail pie is growing, and nail techs are claiming their slice. Fed by bloggers, celebrities, and technological Improvements, the nail care industry offers opportunities beyond the salon to nail tech branded product lines and consulting work.
  • Boutique: Purse Essentials
        If we could carry the world in our purses, we would. But since we can’t here’s an assortment of bag-friendly products – from mini mints to compact mirrors – that clients won’t be able to resist.

    Business
  • Reader to Reader
        Have you ever turned away a client due to signs of a nail infection or other potentially dangerous condition? How did the customer take it?
  • Lemonade and Happy Endings
        You’re all heard the expression, when life gives you lemons, make lemonade. Well we asked techs to tell us about a time they did this. Six techs talk about how they were faced with a negative situation and managed to turn things into a positive.
  • Salon Profile
    In February 2012, established salon Cali Spa moved into a two-story location in thriving northern Fort Wayne, Ind. The affordably priced salon not only hired additional nail techs, but also brought hairstylists, massage therapists, and estheticians onto their team, with the hopes of expanding into a one-stop beauty shop. Health
  • Under the Microscope: Neuromas
        A neuroma is a thickening of nerve tissue that may develop in various parts of the body, often the foot.
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