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NAILS Magazine - June 2012

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In This Issue:

Features

Acrylics Are Not Dead
With the sudden rise of brush-on gel-polish bringing many new customers into salons, it seems nail techs are seeing fewer tried-and-true acrylic customers. With new products on the market, traditional acrylic users now have more options to choose from, but there is still a seat at the manicure table for them.

Bridal Nails in the Big Picture
When a bride-to-be chooses you to create her wedding day nail look, it’s important to make the nails complement the overall look and theme of the wedding and reception. What do her invitations look like? What about bridesmaid dresses and accessories? Four nail techs pitch nail ideas to brides based on their wedding schemes.

European [Nail] Vacation
NAILS editor Hannah Lee went to Zurich, Switzerland, and then to Dusseldorf, Germany, to attend two European beauty shows. With several stops along the way, she learned more about the developing nail industry in Switzerland and was in awe at the sheer size of the show in Dusseldorf.

Let’s Hear It for the Lefties
Whether you’re a left-handed tech yourself, have one as a coworker, or simply want to see nails from a different perspective, you can benefit from learning about how south paw nail techs adapt their set-ups to stay in their right minds and in the right career path for them.

Material Safety Data Sheets Get a Makeover and a New Name
How much do you know about the safe handling of the chemical formulations you work with every day? MSDS — now known internationally and domestically as SDS — are an essential ingredient of any safety program and now reading them is getting easier.

Technique
  • Demos
       Step-by-steps from Young Nails and EZ
  • Signature Services
       Step-by-steps for a Golfer’s Foot Renewal pedicure and a Rainforest Foot Treatment
  • The Slightest Hint of Sparkle
        Josephine “Pina” More, owner of Innovative Nails in Red Bank, N.J., has a traditional clientele that holds fast to standard pink-and white enhancements. She offers a slight glitter upsell, and the clients love it.

    Business
  • Reader to Reader
        When it comes to other techs duplicating your nail art designs, is imitation the sincerest form of flattery? (And where do you personally draw the line?)
  • Double the Fun
        What happens when creative entrepreneurs combine their passions to build multipurpose businesses? You get more than your average nail salon.
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