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NAILS Magazine - December 2011

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In This Issue:

Features

The Original Reader’s Choice Awards
Now in its eighth year, NAILS Reader’s Choice Awards honor the nail professionals’ favorite products in a myriad of categories.
Nail Art Thinks Different
This one is for the dried flowers, the rhinestones, the pieces of mylar who dare to stand out and be notice, who push nail art forward to the next generation of inspired nail techs who are destined to create nail masterpieces that will amaze and astound. For the techs who are ready for the next level of 3-D nail art design, here is what’s available to help.
It’s Beginning To Look A lot Like the Holidays
The winter holidays are a great time to bring joy and cheer to your salon. Clients appreciate the little decorative touches as much as they do the special holiday services or the gift bags. Just a little effort can quickly turn a first-year client into a life-long loyal.
Making the Move to Mobile
It’s easy to be a mobile tech when the only challenge is packing your supplies and driving to a client’s home, but what if you want a multi-service mobile spa? We spoke to a mobile owners to find out how they got started.
Holiday Red-dy
Festive red is a terrific holiday color for your clients’ nails. We challenged nail artists with creating monochromatic nails, using only shades of red, to inspire you .

Technique
  • Demo
       Step-by-steps from Repechage and Alfalfa
  • Signature Services
       Step-by-steps for a Strawberries & Cream Pedicure and an Apple Pie-a-la Mode Pedicure
  • Behind the Scenes
    Find out how to do the nails that are on this month’s cover.
  • Ornament All Over Again
       Use pieces of broken Christmas ornaments to make shimmering and sparkling nail enhancements. .

    Style
  • Nail Art Studio
       Step-by-steps on new nail art designs.
  • Birds of a Feather
       Who says feathers are just for hair (and, well, birds, of course)? Not resourceful nail techs, who adapt the feather hair extensions craze to nail extensions. Here’s how.
  • Boutique Holiday Gift Cards
       Wow customers by offering a variety of original and affordable boutique cards your clients haven’t seen before, and you’ll save them one more stop in their busy holiday schedule.

    Business
  • Reader to Reader
       What’s the nicest thing a client has ever said to you?
  • Take Our Quiz: Are You a Good Boss?
       Congratulations, it’s your salon. So how do you lead your little slice of heaven? Take our quiz to see how you stack up when there is a wrinkle in the plan.
  • Salon Profile
       Houston-based Polished Day Spa keeps customer service and creativity at the top of its priority list as owner Sharia Castillo expands the emergent spa’s already, diverse menu.

    Health
  • Ingrown Toenails
       Common but painful, ingrown nails are often the results of poor care – and infection may follow.
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